Internet Marketing

Keeping your website up-to-date

Content editing can be accomplished with updated information, such as special offers, product changes, pricing changes, new product and services announcements, employee information changes and all those things that keep your visitors properly informed.

Maintaining & managing your site

Using newest techniques, we can monitor your website and make changes that improve your site performance for faster improved content spread.

Secure & protect your site

Server side programming used for form processing, database management, search and display functions, shopping carts etc require regular update to implement fixes for security holes discovered from time to time. We can manage HTML, PHP, codes for all sorts of applications.

Re-structure your site contents

Using your site access statistics like how many visitors your site has, and what they look at while visiting, we can help you re-structure your site contents and navigation elements for increased business.

Additional

• Modification and Addition of Website Content
• Image Manipulation and Addition (client supplied images)
• Checking all links. This includes correcting broken links and removing dead links
• Newsletter & email list maintenance
• Shopping cart product updates
• Update announcements, articles, etc.
• Replace images i.e. pictures & Graphic
• Adding/removing pages
• PDF creation and uploading

Web Promotion

Search Engine Optimization

SEO is an online marketing strategy. It is the process of achieving the high volume traffic and targeted potential online customers to your web site from the different of search engines.

• Key Phrase / Keyword Analysis
• Competition Analysis
• Website & Content Analysis
• Web-page Code Optimization
• Directory Submissions
• Link Building
• Web Ranking

You can send us your Five to Seven Key Phrases with your Site Address and we will give you Web Ranking Report for Google, Yahoo and MSN.

Website Audit

Castor Technology detects and reports all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as:

• Clean and professional look
• Broken links, including missing images
• Incorrectly displayed graphics
• Slow pages
• Hard-to-reach pages
• Missing META information - such a TITLE tag - that affects your search engine positioning